Forbes: The Rise of China’s Global Consumers

Chinese Tourist

The following is an excerpt from my Forbes article, “The Rise of China’s Global Consumers.” The “Human Face” of Global China Chinese companies are making international news like never before. By May 2016, Chinese outbound mergers and acquisitions tallied $111 billion, already surpassing the full year total of $108 billion for 2015. Yet unprecedented media […]

Executive View on 2016 Global China Outlook and One Belt One Road

China Outbound Forum

Despite an increasingly challenging environment at home, the outlook for Chinese global investment continues to gain momentum each year. What was once a story of primarily state-led natural resource investments in emerging markets has changed dramatically in recent years. Today, Chinese companies from industries as diverse as consumer goods, internet, entertainment, real estate, manufacturing and […]

What Chinese Executives Think of the “Economic Meltdown”

Speaking Roundtable

The headlines about China’s economy over the last few weeks have fluctuated from one extreme to the other. Depending on your favorite news site, you could be reading an article titled, “China is a Mess,” “What if the China Panic is all Wrong?” or “3 Reasons You Shouldn’t Worry About China’s Economic Slowdown Just Yet.” […]

Chinese Business Leaders Take a Different Path to Power


The Financial Times recently wrote an article about the non-traditional path many Chinese executives take to power. In my book, China Goes West: Everything You Need to Know About Chinese Companies Going Global, I explain how true this observation really is. The resumes of most Chinese executives do not contain decades of experience working for blue-chip […]

Hamburg Summit: Chinese Global Brands

Hamburg Summit

I recently returned from a two-week trip to Europe where I represented Frontier Strategy Group at several high-profile events focused on Chinese overseas investment, including the Hamburg Summit, and shared key findings from my new book, China Goes West: Everything You Need to Know About Chinese Companies Going Global. We’re finding that our clients, executives from […]

Welcome to

Open Doors

Hi, I’m Joel Backaler. I am author of the award-winning book China Goes West: Everything You Need to Know About Chinese Companies Going Global (Palgrave Macmillan). I am also a Forbes columnist and an Associate Vice President at Frontier Strategy Group. I specialize in global business and marketing strategy, enabling Chinese and Western companies to successfully enter, […]