Hi, I’m Joel Backaler. I am author of the award-winning book China Goes West: Everything You Need to Know About Chinese Companies Going Global (Palgrave Macmillan).
I am also a Forbes columnist and an Associate Vice President at Frontier Strategy Group. I specialize in global business and marketing strategy, enabling Chinese and Western companies to successfully enter, operate and expand into new international markets.
This is my personal website where you can discover information about hiring me as a speaker for your next event, interviewing me for your next story or purchasing my book. I am always interested in connecting with likeminded professionals. Feel free to connect with me on LinkedIn, follow me on Twitter, or contact me directly.
Over time, I aim to turn this website into a blog where I document my latest thinking on China, business, leadership, branding and careers all through a global lens. I encourage you to subscribe to the Global China Monthly by filling out the form to the right. You will receive a free chapter from my book as a gift, and I’ll keep you updated with key insights related to China globalization each month.