Northwestern: China Goes Global, China-Hollywood, Influencer Marketing…

Joel Backaler - Kellogg 1

I talked about “Global China” topics including the convergence of China and Hollywood, how Facebook is learning from WeChat and the rise of Chinese “online influencers” who sell millions worth of products in a matter of minutes. Fascinating discussion and a highly engaged audience.

Kellogg’s Marketing Department Chair offered the following endorsement after the event:

“Joel spoke at the Kellogg China Insider Forum – his global marketing experience, particularly as it relates to China, was impressive. His use of case studies, intertwined with personal anecdotes, really brought the presentation to life.”

– Angela Lee -Marketing Chair, Kellogg School of Management at Northwestern University

Joel Backaler - Kellogg 2