Northwestern: China Goes Global, China-Hollywood, Influencer Marketing…

Joel Backaler - Kellogg 1

I talked about “Global China” topics including the convergence of China and Hollywood, how Facebook is learning from WeChat and the rise of Chinese “online influencers” who sell millions worth of products in a matter of minutes. Fascinating discussion and a highly engaged audience. Kellogg’s Marketing Department Chair offered the following endorsement after the event: […]