Joel’s New Book: Digital Influence

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business will be published with Palgrave Macmillan in Spring 2017.

Fill out the form below to be one of the first to know about chapter samples, early access and exclusive experiences related to the book launch:

The rapid rise of online influencers around the world, and across digital platforms, presents an unrivaled channel for marketers to transcend traditional geographic barriers and reach new diverse audiences by tapping into the power of niche, influential brand ambassadors.

Long accustomed to traditional marketing channels such as television, radio, and print advertising – global marketers initially questioned the lasting impact of social media and the overall effectiveness of digital marketing. In 2017, there is no longer a question about where to invest marketing budget. Digital marketing spending will outpace traditional marketing in most major economies – especially in high-growth “mobile-first” markets including China, Brazil, and Sub-Saharan Africa.

As digital marketing receives an ever-expanding piece of the marketing pie, the overall online landscape grows increasingly crowded. Marketers spend outrageous sums to create original content in hopes that it will go viral, meanwhile more than 300 million global consumers use ad blockers to prevent many digital marketing messages from ever reaching them. These challenges are further amplified in international markets with country-specific platforms such as WeChat (China), Line (Korea), VKontakte (Russia) that are much harder to figure out without a dedicated local marketing team.

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business will be published with Palgrave Macmillan in Spring 2017.

Fill out the form below to be one of the first to know about chapter samples, early access and exclusive experiences related to the book launch: