Hamburg Summit: Chinese Global Brands

Hamburg Summit

I recently returned from a two-week trip to Europe where I represented Frontier Strategy Group at several high-profile events focused on Chinese overseas investment, including the Hamburg Summit, and shared key findings from my new book, China Goes West: Everything You Need to Know About Chinese Companies Going Global. We’re finding that our clients, executives from […]

Welcome to JoelBackaler.com

Open Doors

Hi, I’m Joel Backaler. I am author of the award-winning book China Goes West: Everything You Need to Know About Chinese Companies Going Global (Palgrave Macmillan). I am also a Forbes columnist and an Associate Vice President at Frontier Strategy Group. I specialize in global business and marketing strategy, enabling Chinese and Western companies to successfully enter, […]